Search campaigns
Tight keyword structures, weekly search-term reviews and ads written for the person searching.
Google Ads specialist · UK
More leads and sales from Google Ads. Less wasted spend.
I manage Google Ads for UK businesses that judge their ads by revenue, not clicks. Former Head of Marketing, £10M+ in ad spend managed, and you deal with me directly, not a junior account manager.
5.0 from 80+ clients
Fiverr Pro vetted since 2021
£10M+ad spend managed
6+ yearsrunning paid media
80+five-star client reviews
£18MARR scaled in-house
Sound familiar?
Your Google Ads should be your best source of customers.
Most accounts I audit have the same few problems quietly eating the budget.
Clicks, but no customers
Spend goes up every month, but the phone doesn't ring any more than it used to.
Reports full of vanity metrics
Impressions and click-through rates, but nobody can tell you your cost per sale.
Tracking you can't trust
Google counts page views or duplicate forms as conversions, so it optimises for the wrong thing.
Handed to a junior
You were sold by a senior, then your account went to someone on their first year.
I fix the tracking first, then build every campaign around the numbers that pay your bills.
What I do
Full Google Ads management, end to end.
Everything your account needs, handled by one specialist.
Shopping & Performance Max
Feed fixes, asset groups and brand kept separate, so you can see what PMax is really adding.
Conversion tracking
GA4, enhanced conversions and offline conversion import, so Google optimises for real leads and sales.
Landing pages
Pages that match the ad and the intent behind the search, built or briefed to convert.
Plain-English reporting
Cost per lead, cost per sale and return on spend, with what changed and what's next.
Microsoft Ads
Your best Google campaigns mirrored to Bing for cheaper clicks from an older, higher-income audience.
Results
Real numbers from real businesses.
Dental, legal and eCommerce, from local lead generation to eight-figure growth.
New Life Teeth
£18M ARR
up from £5M
Scaled as Head of Digital Marketing, running paid media across search and social.
IWM Legals
£14 per lead
down from £96
An 85% drop in cost per lead after rebuilding the funnel around an advertorial landing page.
Clothed In Grace
£1M ARR
up from £300k in 12 months
Growth driven by UGC ad creative and Shopify conversion improvements.
Jamie Parker, Red Rag MarketingWill transformed our agency's full funnel experience.
Why work with me
Senior expertise, without the agency layers.
| Typical agency | Working with me | |
|---|---|---|
| Who runs your account | A junior, often juggling 20+ clients | Me, a former Head of Marketing |
| Who you talk to | An account manager who relays messages | The person making the changes, 8am–5pm UK time |
| What gets reported | Clicks, impressions, CTR | Cost per lead, cost per sale, return on spend |
| Tracking | Whatever was set up at launch | Audited and fixed before any budget moves |
| Experience | Varies by who's assigned | £10M+ managed across dental, legal and eCommerce |
How it works
From audit to results in four steps.
- Day 1
Free audit call
We go through your account together and I show you exactly what I'd change.
- Week 1
Fix the tracking
Every conversion checked so Google is optimising for real leads and sales.
- Weeks 2–3
Rebuild & launch
Campaigns restructured, wasted spend cut and new ads live, keeping what works.
- Ongoing
Optimise & report
Weekly optimisation and a clear monthly report on what your spend returned.
£10M+
in ad spend managed over 6+ years
Google AdsGA4Microsoft AdsMeta AdsGoHighLevelHubSpot
About me
Hi, I'm Will.
Before going freelance I was Head of Digital Marketing in-house, where ad spend had to show up as revenue the business could see. I helped scale a dental group from £5M to £18M a year.
I run every client account the same way: build systems that keep performing, make the data useful, and spot problems before they cost you money.
Fiverr Pro verified
100% 5-star reviews
Mediabuyer.com vetted
FAQ
Questions, answered.
What happens on the free audit?
We share screens and go through your Google Ads account together. I'll check your tracking, look for wasted spend and tell you the first three things I'd change. There's no obligation to work together afterwards.
What kinds of businesses do you work with?
Mostly lead-generation businesses (dental, legal, local services) and eCommerce brands. If your business makes money when the right person finds you on Google, I can probably help.
How quickly will I see results?
Tracking fixes and wasted-spend cuts often show up in the first few weeks. Bigger gains from restructuring and testing build over the first two to three months as Google learns from cleaner data.
Do you only do Google Ads?
Google Ads is the focus, but I also run Microsoft Ads and Meta Ads, and set up tracking in GA4, GoHighLevel and HubSpot.
Will I actually speak to you?
Yes. I'm the person running your account, and I'm reachable during UK business hours, 8am to 5pm.
Free Google Ads audit
Find out where your ad spend is leaking.
Send me a message on WhatsApp and we'll set up a free 30-minute call. I'll go through your account with you and show you what I'd fix first.
Opens WhatsApp with a message ready to send. I usually reply within business hours.